FUNDAMENTAL SEO

Benefits of a Targeted SEO Strategy

Businesses everywhere are realizing the lead-generating and cost-saving benefits of a more targeted SEO strategy. Instead of casting a wide net with outbound tactics like radio, print and television, marketing mangers are employing targeted, on-page SEO marketing strategies to guide ideal buyers directly to your door.

Assist Creative Services works with clients across every industry, helping them create and implement SEO best-practices in order to get found by the right buyers. We can enhance and improve your website to increase the number of visitors your site receives from search engines.

Better Websites for Customers

But Search Engine Optimization is also about making your site better for people. We help you discover the terms and phrases (keywords) that generate traffic, make your site search engine friendly, build the links and market the unique value of your website's offerings.

Your website must rank well with all search engines which is achieved through the utilization of unique and compelling content, integration of relevant keywords throughout the site's content and appropriately written links to and from other relevant, respectable sites.

SEO Checklist

• • Keywords in the title tags.
• • Keywords in description tags.
• • Proper keywords tags.
• • Page URL should contain keywords where possible.
• • Heading tags with keywords.
• • Page content having between 300 and 700 words of descriptive content.
• • Proper navigation so that each page contains links to every other page.
• • Link anchor text containing keywords.
• • Proper Sitemaps.
• • Ensure that the tags and content differ between each page.
• • Appropriate word density per page and keywords density.
• • Quality outbound links.
• • Quality inbound links.
• • Relevant and valuable content.
• • Additional page content.

CONTENT MARKETING

The New World of Marketing

As marketing continues to evolve and more marketers embrace the many benefits that content marketing has to offer it has become important to have a well-defined content marketing plan.

Instead of pitching your products or services, your content marketing delivers information that makes your buyer more intelligent. The essence of this content strategy is the belief that if businesses deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

We Develop a Strategic Plan

Below is the process for developing a content marketing program that consistently yields quality website content:

• • We develop concrete objectives.
• • We do extensive research before any writing.
• • We include the smaller, less obviously stories.
• • Integrate the content's role in your web marketing strategy.
• • Focus less on the volume of content and more on the quality.
• • We track and analyze the progress.