GRAPHIC DESIGN

Visual impact

Our philosophy regarding the ingredients for a successful printed piece involves the thoughtful incorporation of four key components. The design must be compelling, utilizing intelligent, creative type, color, imagery and space.

Harmony

Brand congruence needs to be strictly observed through the use of all appropriate elements of the brand architecture, as well as keen awareness of the market audience.

Depth of meaning

It must have conceptual capacity. Design that incorporates and evokes thought as well as emotive appeal — even if only for a moment — is much more compelling and effective than visually uni-dimensional design.

Message

It must convey a clear, concise and relevant message to the intended audience. A simple, concise and clear message is critical to impactful, effective print campaign

IDENTITY DESIGN

Branding Process

Our process includes company buy-in; internal and external research; development of branding models and platforms; validation of direction with customers, employees and stakeholders; design of all relevant collateral and materials and a 1- to 2-year implementation plan for communicating and supporting brands.

A brand development project is as simple or complex as the product or client dictates, and each project is structured accordingly. We meet with you, have a meaningful discussion about your project, product or company, then work together to determine how we can best serve you.

Brand Identity Deliverables

• • Graphic Icon or mark (Component of full identity).
• • Typeface (Component or full identity).
• • Fully integrated brand identity (Audio/Visual trade dress of the brand).
• • Corporate color palette.
• • Branding usage and style brief.
• • Stationery system.
• • Type-style and font usage.
• • Naming strategy.